The route to market for what our companies produce.
Lundy Origin is the route to market for what the companies we invest in produce, taking advantage of our on-the-ground experience of the countries we operate in. From bottle to bulk: Branded consumer goods at one end: wine, olive oil, craft beer. Raw and soft commodities at the other: cocoa, sesame, shea, cashew, nuts, oils and grains. One distribution business, built because our own producers needed it.
From bottle to bulk.
Branded consumer goods
Wine, olive oil, craft beer and speciality foods from the Levant, placed with importers, retailers and hospitality buyers internationally. The supply side is our own ecosystem: the consumer-goods producers we back across the Levant.
Raw & soft commodities
Cocoa, sesame, shea, cashew, nuts, oils and grains from West Africa: certified, traceable and export-ready. Sourced through our own origination and export operations, farms, processing and logistics we operate on the ground, alongside vetted origin partners.
The division of labour is deliberate: our operating companies own, grow and process at origin; Origin sells and distributes to the buyer, on arm’s-length terms. Most trade houses do bulk or brands. Origin does both, because both are what our companies produce.
The distribution business of Lundy Investors
Origin began as an answer to a portfolio problem: a brilliant Lebanese producer without a route onto an international shelf stays a local story. So we built the route, and the route became a business. Today it carries our own producers first, and third-party product where it meets the same standard: certified, traceable, and worth a buyer’s time.
It is also how “capital that does the work” cashes out in trade: we don’t hand product to an intermediary and hope. We register the farmers, run the warehouses, book the freight and sit across the table from the buyer.